Wired: White Stripes’ New Album on Jack’n'Meg USB Sticks.

As someone who is very keen on living sustainably (more here and here) I’ve actually been thinking about how we can make our EP release more environmentally friendly.

Although the tides are changing towards a download model, I don’t think we’re quite there yet. I keep imagining someone at one of our gigs wanting to buy our EP and being disappointed with not being able to take away a physical product – preferably that plays on their CD player in the car or at home.

One of the ideas that I came up with was using cheap USB drives to release the album. Then the purchaser would get a re-usable drive that had utility outside getting the music home (which would nowadays usually be ripped to iTunes/iPod anyway).

It’s interesting to see the White Stripes do this, albeit with a clever twist – making the USB drive design a premium option.

(PS. I’d be interested to hear from anyone with ideas for making the whole CD thing more sustainable – leave a comment if you have any ideas…)

This entry was posted on Friday, June 15th, 2007 at 3:08 pm and is filed under The land of random. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.